Make the relationship obvious
Creators must clearly state when content is sponsored, paid, gifted, commissioned or otherwise commercially connected.
Place disclosure prominently
Disclosure should appear before users engage with the promotional claim—not hidden after “more”, among many hashtags or only on a profile page.
Use clear language
Examples may include “Ad”, “Sponsored”, “Paid partnership” or an equivalent phrase understood by the target audience. Campaign briefs may require exact wording.
Use platform tools
Where a platform provides a paid-partnership or branded-content tool, use it in addition to any written disclosure required by the campaign.
Remain truthful
Do not make claims that cannot be substantiated. Personal opinions and experiences must be genuine.